Master & Reference Data Hub
Synthetic Demo Data · Golden records, duplicate detection, survivorship, reference code sets, and steward queues.
Golden Records
12,481
Duplicates Detected (30d)
317
MDM Quality Score
92%
Steward Queue
3
Customer Golden Record
customer Id
CUST-000981
name
Avery N. Sinclair
email Token
tok_e_4f9a…ba21
phone Token
tok_p_91c2…7e3d
address Token
tok_a_a4b1…d2f0
dob Masked
1987-**-**
segment
Affluent — Tier 2
risk Rating
Medium
consent
Opt-in (Marketing, Analytics)
source
CRM (golden survivor)
updated
2026-05-22 09:14 UTC
Survivorship Rules
| Attribute | Rule |
|---|---|
| Most recently verified | |
| Phone | Highest source quality score |
| Address | Most complete normalized address |
| Name | Most frequent canonical form |
| Consent | Most restrictive (privacy-safe default) |